One often hears “I’d rather have an A team with a B idea than a B team with an A idea.” Yet, investors diversify their portfolios in recognition of the fact that not all investments will make suitable returns – much less become unicorns.

Due diligence, your instincts, and your past experience can help gauge the strength of a start-up team, but we believe that our data-based testing of the management team can provide additional insights that might just reduce your investment risk. Research in entrepreneurship consistently shows gender differences, so our scoring algorithm differentiates between women and men.

You judge the business, let us help you judge the people. Contact kelly@mindcette.com to discuss group pricing.