An assessment of entrepreneurial mindset can have important practical applications, which explains why there are at least a dozen readily available such tests. All others suffer from one or more of three fundamental problems: a narrow view of the important characteristics, no scientifically validated reliability or validity, or use of convenience samples rather than nationally representative samples. We have solved all three problems. Moreover, all of our work begins with the simple fact that in entrepreneurship, women and men are different. Our empirically-validated measure reflects this difference.

The MindCette team includes experts in survey research methods, social cognition, personality testing, and marketing. This experienced international team can perform national studies of entrepreneurial mindset, from deploying the instrument, through data collection, cleaning, and analysis, to providing policy recommendations. Please kelly@mindcette.com for further information.